You don’t need more content.
You need the right content.
Station 4 Negotiation is a strategy show — not a tips-and-tricks feed.
This isn’t negotiation advice. It’s how negotiation actually works – built for founders and company builders.
Here are your first three episodes.
Taking on AT&T: How to Challenge an Industry Titan – and Win
If you’re building a company, sooner or later you negotiate with someone much bigger — a platform, a distributor, a dominant customer, an incumbent who thinks size decides the outcome. It doesn’t — but most smaller players negotiate as if it does.
This case shows how smaller players can create leverage, position themselves, and structure deals to rebalance power — even when the other side looks untouchable.
Getting Good at Gambling (Or, At Making Better Business Decisions)
Founders don’t get perfect information — they get incomplete signals and expensive choices. But they still have to decide — and get the call right under pressure.
This episode reframes how strong decision-makers evaluate risk, timing, and downside — so your biggest calls are grounded in structure, not instinct alone.
Half-Baked Promises: When Contracts Can’t Protect Culture, As Told By Ben & Jerry’s
When you’re building a company, it’s natural to trust that the right deal terms will protect what you’ve built.
Sometimes they don’t.
Control, culture, and direction can drift even when the contract looks solid. This case challenges where you place your trust — and what actually determines how your company evolves after a deal is done.