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Station 4 Negotiation is a strategy show — not a tips-and-tricks feed.
This isn’t negotiation advice. It’s how negotiation actually works – built for executives and department leaders.
Here are your first three episodes.
Pfizer vs. the White House: Inside the Deal That Changed Drug Pricing
Negotiations at your level don’t happen in a vacuum. Even when you’re shaping the decision, pressure, timing, and outside influence are already affecting what’s possible. Using the White House–Pfizer negotiations as a lens, this episode reveals how outcomes are often shaped long before anything is signed.
It’s a reminder why the strongest deal on paper isn’t always the strongest move — especially when reputation, internal alignment, and future leverage are in play.
Fail to Prepare, Prepare to Fail: The Underrated Power of Preparation in Negotiation (& A How-To Guide)
Most senior leaders prepare — but not always in the dimensions that matter most in negotiation. This episode surfaces the blind spots that slip past even solid prep, and shows how experienced negotiators frame leverage and decision paths ahead of key discussions.
A framework you can use right away — across deals, stakeholders, and internal tradeoffs.
Why Deals Break: What Gaza’s Ceasefire Teaches About Making Agreements Stick
Many agreements look solid when they’re signed — and still fail. Not because the terms were unclear, but because alignment, incentives, and enforcement didn’t hold.
This episode surfaces the post-agreement risks senior leaders underestimate — and why durability isn’t secured by terms alone.